According to some studies, the brands who use social media as a main way of promotion, they have a high level of brand loyalty. Every single post on your social pages is a great opportunity to convert your page visitors into real customers. The social platforms keep the brand updated and close to your new, recent and old clients. The interaction with them happens through sharing some content, whether it is the image, video, comment or other attractive posts.

Another most important element is a HUMANIZATION factor. It means that those brands which run an active promotion on social media platforms, they become more sociable and humanized for people. These brands get the human face for people, and this factor positively influenced on the image of your company.  Also, SMM can significantly increase your conversion rate. Unlike to outbound marketing tactics, the social media marketing has a 100% higher lead-to-close rate.

Social media platforms are like power digital technology. Even if you are not social media marketer, however, your social channels will work. SMM role is big in overall Digital marketing and online business promotion process.

As a true marketer, you should define business goals, identify your target audience and then choose the right social platforms for your business.

BENEFITS OF SOCIAL MEDIA

The use of social media marketing can bring you the following benefits:

• Customer engagement – social activity drive your customers toward your brand
• Brand awareness and credibility – sharing relevant content with your audience you create powerful brand awareness and credibility
• Reliable and strong relationships – build powerful relationships with customers by sharing interesting content
• Increase the traffic for website – social media presence, surely will increase your website traffic. Not only the traffic from social media but also the number of social shares improve the ranking on search engines.
• Competitors study – indeed, social media monitoring will help to collect information about competitors, their strategy, main keywords, products, and services. Based on the monitoring results provided by social channels, you can improve your business visibility and awareness offering product enhancements that may be they missing.
• Run targeted ads and get results in real-time – paid ads via social channels are an inexpensive way to promote a brand. By sharing relative content and choosing right target for ads, you can run successful and profitable campaigns. You can choose whom to show the advertisement, by selecting location, company, job title, gender, and age. Also, you will see insight statistic of your campaigns real time.
  

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KEY FACTORS FOR SUCCESSFUL SMM

If you are looking the proven and successful ways to run your social campaigns, so you need:

• Build clear strategy and tactics
• Start social marketing according to your plan
• Get an integrated cross-channel vision
• Run customer-oriented activity
• Accept that SMM can be more powerful than other internet marketing tools
• Use social media marketing as a dialogue with prospects
• Explore different social media channels and the ways of interactions for each of them
• Define KPIs to measure your achievements
• Integrate social media in all stage of customer lifecycle
• Speak the language your customers speak

The latest Google algorithm and also other search engines take into consideration social media presence as a ranking factor. Indeed it will push your site ahead and increase your ranking factors on Google. This way of promotion will establish your brand presence on the Internet.

The best partner for small and medium businesses, which help to use minimal budget but get power efficiency, is the social media marketing.Indeed it will bring you, potential customers, easily. A well-strategized marketing campaign can bring maximum return on investment.

HOW CAN WE HELP YOU

At InExpanse.com our team of social marketing gurus will empower your businesses with content creation, campaign running, and management.

REQUEST FOR SMM SERVICE

In conclusion, If you’re ready to take the next step with our professional team and start your Social Media Marketing, then please fill out the request form here. Also, check the services you are interested in, and we’ll review your quote immediately!

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POPULAR SEARCH ENGINE AD NETWORKS

• Google AdWords – this PPC allows you to run ads on Google search results. The main place of paid ads are at the top of the search engine results pages (SERPs) but it doesn’t mean necessarily on the first page. If you want your ad to be at the top of the first page, you’ll need an Ad Rank better than your competitors.
• Bing Ads – this PPC allows you to run ads on Bing search results. Bing ads appear at the top and on the sidebar. In general, the paid ads that are located at the top are more expensive.

GOOGLE AD RANK FACTORS

Here are the factors that determine your ad rank:

• Bid
• CTR or click through rate
• Relevance of the ad to the main keyword
• Landing page 

If you want to improve your ad rank, you have to improve:

• the bid
• quality of the ad
• UX of landing page 

PAID SEARCH WORK PROCESS 

If you’re interested in running a paid search campaign, here are the steps you’ll have to follow:

• Open an account – Start creating your ad.  Provide complete information about your business
• Choose keywords – Your ads will run based on your keywords. That’s why it’s necessary to select only keywords relevant to your niche.
• Bid for the keywords – As you try to be unique through your keywords, however, you should compete with other advertisers for ad space. You need to bid high to help your ad be visible but not so high that you limit your ROI.
• Write headline and description – Write unique, optimized content for your ad and use the space wisely.
• The budget – Most advertising platforms let you set a periodic budget, so you don’t have to deal with cost overruns.
• Launch your campaign – Once everything is set up, launch your ads with just the click of a button.

HOW CAN WE HELP YOU

At InExpanse.com we offer complete PPC program development and management services. What include our professional PPC Management services?

REQUEST FOR PAY-PER-CLICK (PPC) SERVICE

In conclusion, If you’re ready to take the next step with our professional team, then please fill out the request form here. Also, check the services you are interested in, and we’ll review your quote immediately!

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SEO or search engine optimization is dedicated to increasing the visibility of the website and the number of visitors by organic ways of optimization. Also, SEO is a part of SEM.

SEM or search engine marketing is dedicated to increases a site’s visibility through organic optimization and also through paid advertising (PPC). Besides SEO, SEM also includes other search marketing tactics.  Let’s see on image their difference and places on the search results.

ABOUT SEO

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

According to Google’s Knowledge Graph

Every new website needs SEO. It is an essential component of digital marketing activity. When you do SEO, you should take into consideration the algorithms of search engines. They changed very often, become more smart and flexible.

But one aspect of SEO is constant. You should optimize both onsite and offsite activities. Let’s see their importance and difference:

On-Page SEO includes:

• Technical audit (robots.txt, sitemap, schema )
• Keywords research
• Meta tags research and implementation
• Alt tags
• URL optimization
• Content and blog optimization
• Page load speed optimization
• Optimized page load speed
• Google Analytics, Webmaster activation
• Social sharing integration within your content and much more!

Off-Page SEO includes:

• Original and high-quality content developing and sharing in related websites (article marketing, PR, guest blogs)
• Catalog/Yellow pages listing
• Creating natural backlinks from authoritative sites  
• Social sharing signals
• Social bookmarking 

ABOUT SEM

Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Search engine marketing is a strategy of internet marketing activity that involve the promotion of websites and improving their visibility in search engine results pages (SERPs) through organic optimization and advertising. SEM includes SEO tactics, as well as several other search marketing tactics. Regarding paid ads, main types are pay per click (PPC) listings and other advertisements.

The best example of paid advertising pay-per-click is Google AdWords. It is one of the most popular hosting ads platforms. Here are some main activities for successful PPC:

• Creating ad campaigns with a specific audience (e.g., geographic)
• Creating ad groups with target keyword variations
• Developing ad text and title relevant to the selective keywords
• Setting budget
• Monitoring metrics like clicks, impressions, CPC, CPR, etc.

DIFFERENCE BETWEEN SEO & SEM 

As we already understand, SEO is the main component of SEM, so it is the main difference between them. Other popular tools of SEM are paid search (such as PPC), and also SMM (social media marketing). SEO and SEM work hand in hand, they are not the same term.

Paid Search Advantages:

• Instant web traffic and web visibility
• unlike SEO doesn’t take a long time to show results
• Guaranteed visibility of brand

SEO Advantages

• Requires a long time to get results,
• build organic search credibility,
• Usually, inexpensive way compare with SEM

SEO or SEM, WHICH IS BETTER?

Which one is better, SEO or SEM? This is a controversial question for many marketers. Professionals who rely on content and inbound marketing, they accept only SEO. Successful SEM cannot succeed without the use of organic SEO. But there are a lot of situations where PPC, as a primary component of SEM, has a vital role. For example, if you need fast visibility of your new website, it is a good idea to create a PPC campaign. Also, it requires less time than SEO, but anyway you should keep on site factors of SEO optimized, like keyword research, meta tags, etc.

HOW CAN WE HELP YOU

At InExpanse.com we accept the simple concept of successful projects. The goal of any business is not to just have a great-looking website. Also, the website should generate sales or leads continuously. Targeted traffic is the key to this, that is conditioned to be interested in your product or service.

REQUEST FOR SEO & SEM SERVICE

In conclusion, If you’re ready to take the next step with our professional team and start your SEO & SEM internet marketing strategy, then please fill out the request form here. Also, check the services you are interested in, and we’ll review your quote immediately!

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Inbound marketing has a big role in today’s digital environment. Due to it, you can turn the strangers into loyal customers for your brand.It means that inbound movement has also spread throughout the whole customer experience. This methodology helps today’s businesses adopt the fast-changing organizational environment both marketing and customer experience.

In the last few years, you probably hear this every day, that inbound marketing is the primary factor to attract new customers. So, let’s see finally what is it, and why it is important for businesses.

WHAT IS INBOUND MARKETING

Inbound marketing is a customer-oriented strategy that use many forms of pull marketing to attract and bring new customers. The following main pull marketing tools are included in this process:

• content marketing,
• search engine optimization
• social media optimization
• email marketing

In contrast to the traditional old marketing, today’s marketing works hard to provide very quality content and earn the attention of customers. Using this methodology you help your prospects to find your company in the early stages of their decision-making process and influence strongly on their future buying decisions.

INBOUND METHODOLOGY

Below are the main four phrases of the inbound methodology:

INBOUND vs. OUTBOUND

Outbound marketing is a traditional marketing. It pushes all promotions ways to the customers, whether the audience wants it or not. Outbound marketing includes TV/radio ads, telemarketing, banner/display ads, billboards, newspaper and magazine ads, cold calling, pop-ups, and pop-unders, etc. Recent researches showed that outbound marketing has fallen. Especially the internet users start ignoring display advertising.

Unlike outbound marketing and its ways of promotion, inbound marketing does not need to fight for prospects’ attention. By providing content designed to address the customers’ problems, you attract qualified prospects and build trust and credibility for your business.

Let’s review the difference between inbound and outbound tactics.

HOW CAN WE HELP YOU

At Inexpanse.com with our digital marketers, you have an unfair advantage to grow your business and get prospects who will buy more, cooperate with you a long time, bring their friends, and during the time become your loyal customers.

REQUEST FOR INBOUND MARKETING SERVICE

In conclusion, If you’re ready to take the next step with our professional team and start your inbound marketing tactics, then please fill out the request form here. Also, check the services you are interested in and we’ll review your quote immediately!

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