Graphic Design Archives | Inexpanse

Advertisement Design

Armenuhi Ivanyan — Sat, 27 Jan 2018 13:30:49 +0000

Advertisement design is a vital part of any promotional campaign you run. The goal of any ad campaign is to bring new prospects and retain the existing ones. Indeed, it is not an easy thing to select the right medium for your business promotion, but one thing is clear and important – attractive design!

Today’s buyers very carefully choose the product which is going to buy. So, this is why important to create an attractive and eye-catching design. You should take into consideration one key factor – if your ads design doesn’t return your investment (ROI), then you should stop doing it. Always, measure your conversions and the profits which come back as a result of your ads.

Before launching any ads campaign, you should ask yourself does it communicate with your audience? Does your advertisement bring all the benefits of product or service to your prospects? Ensure that your design solution responds to the following:

CALLING ATTENTION
GENERATING INTEREST
REPRODUCE DESIRE
CALL TO ACTION

THINGS TO CONSIDER WHEN DESIGNING ADVERTISING MATERIAL

in your design include the factors that will bring a human feel
people easily remember those elements which are seen better than what they have read
avoid using CAPITAL LETTER, much colors, large letters
let’s seem that you have a private conversation with the future reader
use diversity in your design, it will help you to stay always interesting
include relevant photos to show the product in use.
keep in your mind the following tricks to make the eye look where you want it to look,
- in general, the eye goes from the dark sides to the light
- from the large objects to the small,
- from the bright areas to the drab areas
always try to use the key elements in your design, like FREE, ONLY, SALE etc.
headlines, taglines and large captions are preferable for readers, then just body text.
avoid using professional terminology, instead, try to use ordinary conversation. It is important to stay simple
regarding design, remember that the bright and warm colors have a higher impact, and of course, the feedback will be also warm.
choose the right language to design your product

ROLE OF DESIGN IN MARKETING

To leave a first positive impression of your brand, you have less than a second. If it has a noticeable appearance, sure you can catch your prospects’ attention. The professional design of your brand will reach your clients in a memorable way.

Let’s explore the main reasons of good design for your business:

Good design = increase the sales
Strong design – strong trust from clients’ side
Attractive design=memorable brand
Simple and clear design = user-friendly content
Through simple changes in design, you can attract the audience that you are aiming to serve.

If your brand has a constant visual appearance in your market, so you are on the way of building credibility. Don’t forget about the values of good design for your brand promotions. It is an investment for your success.

DESIGN IS A GOOD BUSINESS DECISION, SO DO IT!

In today’s design-savvy audiences, a good design is not optional—it is critical to the success of your brand. Make good design a part of your business strategy and you will reap the benefits and create a better experience for your customers.

HOW CAN WE HELP YOU

If you looking for a powerful advertising design, then our team of professionals is here to build the best advertisement design for your business promotion. it’s worth the time to create a unique, stylish and creative design.

Working with InExpanse.com you can be completely certain that the advertising design will meet all your key business objectives. Indeed, your business will be presented in a professional manner.

REQUEST FOR ADVERTISEMENT DESIGN SERVICE

In conclusion, If you’re ready to take the next step with our professional team and create the design for your promotion, then please fill out the request form here. Also, check the services you are interested in and we’ll review your quote immediately!

The post Advertisement Design appeared first on Inexpanse.

Brochure, posters, and banners

Armenuhi Ivanyan — Fri, 26 Jan 2018 20:05:16 +0000

Brochure, posters, and banners are indispensable tools of today’s marketing era. To become more competitive in your industry and build a recognizable brand you should promote it not only with innovative digital techniques but also with traditional ways. Only the combination of these two can increase the brand awareness among prospects. Indeed, there are industries where the flyers, brochures, posters, leaflets and other popular outdoor techniques are still popular by many companies.

POPULAR OUTDOOR ADS & THEIR IMPACT

A flyer, also popular as a handbill, has A4 size. It is considered as one of the cost-effective ways to reach a large circle of customers. For this reason, the design must be eye-catching and unique.

A leaflet is very similar to the concept of the flyer but has A6 size and the design is better. The cost of the leaflet is also more expensive then flyer. You can meet the leaflets in the newspapers, at the tables of the restaurants and bars, or the other public spaces.

A brochure, also known as the pamphlet is a more expensive marketing tool in comparison to flyers. The brochures include particular information and are dedicated to targeting audience. In addition, the design of the brochures is more appealing.

A poster is a large paper, which includes graphics and text. By comparing with the above-mentioned types, the poster is usually designed to be attractive and informative at the same time. They can advertise and propagandists different services, products or big events. They are designed to be attached to a wall or other vertical surface.

Outdoor advertising tools don’t need to be invited by comparing with digital tools and they are visible for different segments. Also, they are a part of our environment and promote the brand with 24/7, unlike to TV/Radio.

ADVANTAGES OF OUTDOOR ADVERTISING

Businesses always look for new possibilities to advertise their products and services. Depends on the industry the effectiveness of advertising methods are different. So, to choose a right and effective way before starting promotion is not the easy way. Let’s explore the advantages of outdoor advertising:

You can be sure that people will see your advertising,
Before spreading your information you can choose the places where you want to share the ads paper,
All these papers can provide the information about your company & products, highlight the snapshots of your brand,
Your prospects will have a full idea of your brand,
Printing brochures, flyers or other related ads are cost-effective, especially if order them in large quantity,
Printed advertisement is a great way to capture the readers’ attention from the computer,
Flexible designs are available, it can be compact and attractive. You can fully customize the appearance, and choose the placement of graphics and text,
These promotional tools allow your company to relay positive and accurate information to more new customers,
Participation in different events and trade shows requires a lot of printed ads, You can share them with your potential customers, loyal clients, new business partners, and other individuals,
Maybe you meet the flyers or brochures where the company include their goals, values etc. This kind of information helps the clients to see the caring side of the brand. So, they build a TRUST toward to company.
You can use one-on-one communication with your potential reader when they find your information.
When you share printed papers with clients, it shows them that you are willing to invest in your clients. There is an opinion that only serious business company can share printed materials.

However, don’t forget that written materials add a personal touch.

HOW CAN WE HELP YOU

In today’s technology-driven world, a lot of companies are still using brochures. The use of printed ads shows that your brand is reliable and committed to offering quality service. If you’re planning to design and print brochures, flyers and other ads than you can send us your request. Our customized design solutions will help your brand to tell the world that you provide high-quality and professional services.

Our team of graphic designers has enough skills of trade and marketing that help them to create effective visual solutions for any type of product or service. Every detail is taking into consideration to help you achieve maximum results in your market.

At InExpanse.com we build and offer professional printing solutions with a wide range of size options, shapes, and paper stocks.

Why choose us:

We offer affordable prices
Our team provides modern design trends for higher impact,
Trustworthy service from our side. We keep all information about the client’s safe
We give customized solutions that promote your business.

REQUEST FOR A FLYERS, BROCHURES OR BANNERS SERVICE

Looking for a professional design for brochures, logos, business cards, banners, flyers, posters or whatever you are interested in, so you’re in the right place. Please fill out the request form here. In addition, check the services you are interested in and we’ll review your quote immediately!

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Business Card Design

Armenuhi Ivanyan — Tue, 23 Jan 2018 12:55:04 +0000

Business card design is one of the memorable and powerful tools of your brand. An appealing and valuable business card is an opportunity to connect with new prospects. In today’s digital environment a good business card will never be replaced by other digital extensions. All digital tools decrease the human factor in networking. For this reason, the business cards are important for any business.

Yes! Business cards are still necessary for business people. It is the easiest way to share information about your brand, contact with potential partners or customers. A lot of international events help businesses to share and collect new contacts through business cards. Stylish, modern business cards with different shapes and colors, can’t leave indifferent anyone, even in digital age.

REQUIRED INFORMATION ON BUSINESS CARD

So let’s see what kind of information you should keep on your business cards:

A. LOGO & TAGLINE

The first element of your business card design should be logo and tagline. Anyone who will take your business card should easily recognize your brand.

B. NAME, JOB POSITION

Introduce yourself as you like, more creativity will not hurt you. Include the name or nickname you prefer to use when talking with partners. Regarding your job title, use the one which will describe your main function.

C. CONTACT DETAILS

When you sharing a business card with your prospects, so you are waiting for a future connection from their side. In addition, don’t break it by providing general contact information, like info@email, or customer phone line. Share your direct professional email, business mobile, social URLs etc. Avoid including the unprofessional elements, like @gmail, house number etc. Depends on your business, you should decide to include the physical street address or not.

D. WEBSITE

One of the offline ways to share your website information with others. But, how to impress your prospects through the business cards before they will visit your website?

Then including your www.website.com, avoid including only the main page. Use something special for them, before including the web page URL in your card. For example, you can create a special page, a special offer for those event users where you will meet them. Be sure this kind of approach will impress your prospects to visit website immediately!

Create a short and easy typing URL, then include it on your card.

E. SOCIAL PROFILES

It is very trendy to include popular social profiles’ URLs on a business card. Today’s customers are very familiar with social networks and if they don’t see your business in popular channels, so you do not exist for them. Social networking is an indispensable part of our life. But it doesn’t mean that you should include all your accounts, just select those ones which are most active, where you often make updates often and there are most valuable for prospects.

F. EMPTY SPACE

Never overstuffed your business card with information, leave free spaces. It doesn’t mean you must leave it white, of course, you can design it with your brand colors. Indeed it will be very stylish and modern.

G. CREATIVE DESIGN

The way you present your business card design is the expression of your brand. You can use the elements that demonstrate your sphere of activity. For example, if you’re a photographer, you can design your business card with a modern camera card design etc. However, choose the style that will express your brand better.

THE ROLE OF BUSINESS CARD IN DIGITAL AGE

It seems that business cards lose their role in today’s digital environment, where everyone has smart devices in their hand. But no! Let’s see the top reasons why you should still print the business cards.

Of course, smart devices are very useful and they are everywhere, but it doesn’t make easier to share contact information. You can get an email, but other contacts in one place may be difficult o find.
There are a lot of industries where you can meet prospects who don’t still own the digital devices. Even if they have computers, they don’t use on a regular basis. So the main way of communication with them stays business card sharing.
Indeed, to promote small businesses you should keep business card.
Business cards sharing is the perfect way to different networking events.
In different cultures and countries, the business cards have a great role. Reciprocal sharing of cards is a start of the new partnership.

HOW CAN WE HELP YOU

Our professionally designed business cards will create the first impression of your business. We offer a wide range of designs, colors, paper stocks that will fit your needs and demonstrate the company image. Let our creative designers produce the stylish and quality business cards. Indeed, it’s worth the time to create and print excellent business cards. They are one of the most important tools in business.

REQUEST FOR BUSINESS CARDS DESIGN

In conclusion, If you’re ready to take the next step with our professional team and create the design of your business cards, then please fill out the request form here. Also, check the services you are interested in and we’ll review your quote immediately!

The post Business Card Design appeared first on Inexpanse.

Logo Design

Armenuhi Ivanyan — Sun, 21 Jan 2018 13:03:57 +0000

Logo design is an essential part of any business, which show your brand identity. A professionally designed logo will help your customers to remember your brand. Each branding material with your logo shares your brand with the world. So, the custom designed and unique logo is your image.

Obviously, a good logo will differentiate your brand from the competitors. They can easily recognize your products and services when seeing your logo. But, there are a lot of business owners who don’t give a necessary importance when choosing a logo.

First of all, let’s see the differences between a logo, brand, and identity

WHAT IS LOGO?

The term logo is an abbreviation of the Greek word logotype. Logos means “word” and typos means “imprint.” It is a graphic representation of symbol, mark or emblem that used to promote public recognition.

MAIN TYPES OF LOGO

“As simple, as better” this approach to logo design is still in trend, especially today’s fast-moving environment. So, you should impress your customers with your stylish logo. It must be easy to the eye and for the brain to memorize.

So, the first question now you ask yourself is how to choose the best logo style for your business? Let’s start by exploring the main styles or types.

A. WORDS AND LETTERS (Lettermarks and Wordmarks)

Lettermarks logo also popular monogram logos, is a typography-based logo where you can meet a few letters, mostly the initial ones. This type of logo is about the simplicity. For the companies who have a long name, this type of logo is the most effective solution.

For example, NASA vs. the National Aeronautics and Space Administration

Wordmarks logos include only the name of the business. The great example of this is Google’s logo. Having a memorable name for the business you can combine it with the strong typography solution and create a professional logo for your brand.

So, WORDS & LETTERS can be used in logo when you:

choose a distinct name for your business
have a long business name
start a new business and need to share it with others

B. PICTURES AND SYMBOLS

Pictoral marks and symbols which is also popular as brand marks are graphic based solutions including an image that you associate with your brand. For example, Apple, Twitter etc. Today’s popular brands show that a true mark is only an image. The most important factor is to choose a right image for your business.

Abstract logo marks are also pictorial images based on an abstract geometric form that represents your business. This form of logos allows you to create a unique logo for the brand. Through colors and abstract form, you can cultivate emotion around your brand.

Mascots logos are colorful, fun and often cartoonish solutions. Choosing this style you choose a character who will demonstrate your brand. Great examples of mascot logos are Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut. In addition, the companies choose a mascots logo to attract children and families.

So, PICTURES & SYMBOLS can be used in logo when you:

have an established brand
provide global commerce solutions
offer services or products in the international market and your brand name is difficult to translate

However, you should avoid choosing pictorial mark as a logo, if you not sure in your future plans. Supposing you enlarge your business and starting to offer different products, then your logo symbol can’t totally bring whole your activity to the client.

C. COMBINATION

The name already shows the idea of the future logo. Combination mark is composed of letters, words, pictures etc. It is a combination of typography and graphic design solutions. So the best examples of this logotype are Doritos, Lacoste etc.

Another popular type of combination logo is the emblem. Generally, an emblem logo is a combination of font, symbol or icon. This type of logo is very used by schools, organizations, government agencies. Some popular companies like Starbucks, Harley Davidson, and others have changed and modernized their old emblems with contemporary stylish design and get the perfect look.

Research has shown that people make subconscious judgments about a person, environment, or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone. This means that your logo could make or break a consumer’s decision to become a customer or clients

Source: Emerald Group Publishing Limited

The meaning of colors for logo design

HOW CAN WE HELP YOU

In brief, a logo is the most important design element in your business which demonstrates your companies values. It is absolutely necessary to take into consideration the needs and preferences of the audience before creating a logo. At InExpanse.com our creative team of designers will create custom and professional logo for any industry.

REQUEST FOR A LOGO DESIGN SERVICE

In conclusion, ready to discover the colors and shape opinions for your business? Please fill out the request form here. In addition, check the services you are interested in and we’ll review your quote immediately!

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