Today’s fast-growing technologies fully changed our lives and what’s important is to stay updated with new solutions.  They have a big influence on businesses that operate mostly online. Almost all industries with small and large companies are involved in this digitized process.

For any size of businesses who run online activity and keep the website, so the technical maintenance is critical for their website health. The website is the image of the business and it will have a big impact on the quality of product or service. For example, e-commerce websites and other real-time service industries require the huge attention of the professional web maintenance.

In addition, why is important to have a well-maintained website?

• attract new clients
• keep old clients
• keep SEO rankings
• share updated content
• highlight new products and services or other hot offers
• keep the positive image of your brand awareness.

THE IMPORTANCE OF WEB MAINTENANCE

• CUSTOMERS

In the core of your website is your clients, so the maintenance activities are important to keep their interest level. High quality and frequently updated content, properly working contact forms, full information about listed products, online support etc are the necessary factors for your positive image.

• SEARCH ENGINES

Web maintenance is one of the ranking factors of search engines. For example, Google likes to see updates, fresh content and other positive changes. So for the major search engine, it means that someone keeps the web active.

• BRAND IMAGE

In today’s digital environment the state of your website reflects on your brand image. The broken links and contact forms, outdated news, and other errors can hurt your business reputation.

REQUIREMENTS FOR WEB MAINTENANCE

If your website needs professional maintenance or support, for new updates or just looking for technical help, our team can provide all necessary solutions you need.

So, we can assist you to make:

1. Updates for CMS, plugins, themes,
2. Scans for viruses and other malware,
3. SEO updates like broken links, crawl errors, page speed test etc
4. Other types of bug fixes

In addition, our maintenance solutions will always keep your website up to date and secure. Indeed, our team is the most reliable, skillful and affordable webmaster service provider in your location.

REQUEST FOR WEB MAINTENANCE SERVICE

Do you want to turn your company the most profitable and create a strong image in your industry? Then you should be technically equipped in the digital world.

Having technically advanced website is your key to success. In conclusion, If you need to keep the fresh website convenient for both visitors and search engines, we’re here to help you. Let’s take the next step with our professional team. Please fill out the request form here. Check the services you need and we’ll review your quote immediately!

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In addition, a lot of organizations can’t answer the simple questions: How effective works the website?  Does it perform better or not? So, the truth is very clear, they don’t measure the effectiveness of the website’s activities.

However, if you decide to start analyzing the results and to get the full image of the process you should start planning your business goals. Let’s see what kind of questions you should ask yourself before starting:

• What to measure?
• Why measure?
• How to measure?
• After getting the results, how to improve the website?
• What are the factors of success and the failure?

First of all, the measuring process requires the website’s goals. In general, the digital marketers set up website goals based on model SMART. Without goals, you never cant discover the failures of the website.

SMART & KPIs

So, the acronym of SMART model is:

• Specific
• Measurable
• Attainable
• Realistic
• Timely

When your goal is based or planed by SMART model, you can achieve it.

KPIs or key performance indicators are dedicated to evaluate and measure the metrics of success and failure of the website. In other words, KPI’s demonstrate the health of your online business. Let’s see some indicators you should measure:

• ROI or return on investment that measure the sales revenue,
• Cost per sale that measure the expanses of the each sale
• Cost per lead that measure the effectiveness of marketing etc.

POPULAR WEB ANALYTICS TOOLS

Almost all digital marketers analyze website performance and collect necessary data with the help of the popular web tools. Here, we collected top 5 of the analytics tools which offer measurement, testing and reporting services. Let’s start to discover them:

#1 Google Analytics

The first popular web analytics tool on the internet. It is completely FREE and the most powerful. It generates detailed information about visitors, the number of page views, the average duration of visits, users’ movements on the site etc.

#2 Google Website Optimizer 

Another popular tool powered by Google is website optimizer. It is also FREE and helps to test every section, layout or content of the website and see which factors have most clicks.

#3 Kissmetrics

#4 Spring Metrics

BENEFITS OF WEB ANALYTICS AND REPORTING SERVICE 

Experienced professionals of digital marketing can help you to study and analyze your whole website performance, appreciate the data of social media activity, email campaigns and other strategies. Let see some benefits:

• Discover and monitor the conversions
• Measure the performance of the indicators (KPIs)
• Have a clear view of the targets and needs
• Find out the ways how people come to you, what they look for, which devices, browsers are used by them etc.
• Tailor the content for better optimization
• Get more sales, calls, traffic, engagement, 
• Get the data about popular search terms, landing pages, time on site
• Create custom reports, follow the goals 
• Decrease the bounce rate etc. 

HOW CAN WE HELP YOU

At InExpanse, we will train you how to read analyzed data and which figures to take into consideration. Our solutions of analytics and reporting will improve and optimize your web content more effective. We offer the following services:

• Google Analytics reporting
• Social media campaign management & reporting
• AdWords campaign management & reporting
• Email marketing analytics & reporting
• E-commerce analytics & reporting
• KPI, SEO analytics & reporting
• Content marketing analytics & reporting

The reports provided by our professional team will increase the impact of your digital campaigns, you can make the decisions based on the reliable and accurate data. Save your precious time in collecting various data. Choose us as a reliable partner for your website analytics and reporting.

REQUEST FOR ANALYTICS & REPORTING SERVICE

In conclusion, ready to get analyzed by our professional team? Please fill out the request form here. In addition, check the services you are interested in and we’ll review your quote immediately!

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So, CMS is a software that stores your website’s content and allows you to create, edit, publish and remove any digital content, like text, video, photo etc.

POPULAR CMS PLATFORMS

According to different surveys, there are approximately 2 billion websites online today, and most of them are CMS based solutions. However, the most popular CMS are the following three:

WordPress, Joomla, and Drupal are the most popular platforms. They offer great tools and features for creating the online websites for any industry and the most important they are FREE.

#1 WordPress

WordPress is the world’s most popular CMS. In addition, this platform is very convenient for beginners. The small and medium businesses, blogs, small online shops etc. can easily manage and use this platform.  The clear interface with all necessary settings enable the owners to update a whole content of the website. Also, the WordPress is a FREE platform and open source software.

#2 Joomla

The second most popular CMS is Joomla. Like WordPress, it also has a lot of themes and plugins. However, this platform requires the basic technical skills. It is very convenient for e-commerce, social network websites. In addition, It enables to easily manage a website even with couple hundred subpages.

#3 Drupal

Drupal is the third and technically most powerful content management system. It is also FREE open source platform. Comparing with other CMS, Drupal is the younger platform. It offers more advanced functions and for this reason, it requires skills of HTML, CSS, PHP. However, it would be better to describe it as a powerful programming platform than just a CMS software.

#4 Shopify

Shopify is the first and best e-commerce platform in the world, so it offers all possible features to help you sell online. In addition, this modern platform is integrated with SEO and other digital marketing tools and provides discount codes, gift cards, email marketing solutions.

#5 Magento

Magento is another popular open-source e-commerce platform that offers in-store, retail associate and order management technologies. Known as the leading e-commerce platform it cooperates with the world’s biggest retailers, brands, manufacturers. Indeed, it has popularity in B2C and B2B sectors.

ADVANTAGES OF CMS

The use of CMS offers various benefits. Latest technologies help to keep your CMS based website more dynamic, mobile-friendly, easy updated etc. Let’s see the main advantages:

• Every user with less or no technical knowledge can quickly learn the management of CMS. Without complicated programming, any website owner can publish, update and edit the content. 
• All available templates provide standard layouts for the modern website, and the most important they are customized by industry. 
• Mostly all CMS enables developers to configure or make changes in the backend, so they are flexible for developing.
• Using CMS you can be calm, that content update can’t change the design elements
• CMS supports an environment where different users can collaborate at the same time. Also, a website owner can share the accesses of the different level. 
• Almost all CMS are mobile-friendly and responsive to tablets, mobile devices etc.
• Using your own login and password data you can connect to your website from anywhere. 
• CMS is basically SEO friendly, but they also offer multiple plugins to turn a website optimized.
• CMS has a high level of security, it is automatic
• Possibility to redesign a theme
• Integration with analytical tools
• Available support team and fully developed FAQ
• Digital marketing tools like SMM, SEO, Email marketing are available
• You can get all necessary updates notifications for theme, content, plugin etc.

HOW CAN WE HELP YOU

At InExpanse, we have deep experience in developing and providing CMS services. We provide customized CMS solutions based on clients’ business needs and goals. Our CMS solutions include:

• Integration of dynamic templates
• 24/7 web maintenance & support
• Content maintenance features
• All web files, documents and media management
• Integration with social media, email campaigns etc
• Store the archived content through backups
• Integrate popular marketing systems to improve sales or user satisfaction
• Provide optimized, and responsive CMS solution etc.

Reliable CMS solutions will increase the brand awareness of your online business among your customers and help you to fully control a website. Our team of digital specialists will identify which CMS platform is more convenient to your business based on your goals.

REQUEST FOR CMS SERVICE

In conclusion, there are many benefits of having a website with CMS. So If you’re ready to take the next step with our professional team, please fill out the request form here. Check the services you are interested in and we’ll review your quote immediately!

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Nowadays almost every website owner needs a mobile version of their web product. The screen resolutions of different devices must be compatible with your website, no matter who is viewing the website. In addition, the optimized responsive images and content of the website will:

• turn your online visitors into buyers.
• keep the visitors on your website by decreasing the bounce rate
• maximize the conversion rate

ADVANTAGES OF RESPONSIVE WEBSITE DESIGN

The benefits of having a responsive website are:

• Super flexible screen resolution and layouts
• Progressive website navigation
• A low percentage of bounce rate
• High visibility in search engines
• Excellent User Experience etc.

Let’s see the changes of responsive design on the example of Time Magazine:

RESPONSIVE DESIGN IS RECOMMENDED BY GOOGLE

Since June 2012 Google officially recommended smartphone-optimized websites. The following is Google’s recommended configuration:

Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.

WHY GOOGLE PREFERS RESPONSIVE DESIGN:

However, why responsive design makes Google so happy. Let’s see the reasons:

If your website only has one URL for each page, then the website, with responsive solution attract more links to the main pages

For example,

• Mobile – http://m.domain.com
• Desktop -http://domain.com

It is easier to share a website if it is responsive

Responsive sites can be indexed

We wouldn’t need to crawl a page with the different Googlebot user agents

to retrieve and index all the content.

Readers enjoy visiting responsive websites, they look better and work on different devices

In addition, Google’s main goal is to satisfy user queries.

SEO & RESPONSIVE DESIGN 

The websites with responsive design help search engines easily index and crawl it. Let’s see the other benefits:

• Usability

Each responsive website is preferable for readers and of course, it boosts website engagement and user experience. Also, it will bring your visitors back to your website. Mobile-friendly is one of the factors for Google ranking algorithm.

• Faster Load Time

The page load speed is another ranking factor for Google. Responsive design of website decreases the time of redirections from queries to the URL. There are a lot of online tools which you can use to test the load time of the website:

• PageSpeed Insight
• PingDom
• WebPageTest
• GTMetrix
• UPTrends

• Link Building

One of the main tasks of SEO is building backlinks from trustworthy sites. So, when you move your website to the responsive design you can be sure that all the backlinks will be kept.

• Low % of Bounce Rate

In general, websites get high bounce rate when the content is un-relevant for users, but having responsive design it will have to get your targeted audience.

RESPONSIVE DESIGN TESTING TOOLS

We collected a list of FREE online tools that will test the responsiveness of your website, let’s start:

• Mobile-Friendly Test – Google Search Console
• Material Design
• Media Genesis
• Responsinator
• CSSChopper
• ScreenFLY
• Am I Responsive?
• PixelTunner

SOME INTERESTING FACTS

• The number of mobile users is increasing, so the 1,08 billion users of 4,4 billion are SmartPhone Owners.
• 13% of global traffic originated from mobile
• 48% searches are performed on mobile devices
• 53% Of Emails are opened Via Mobile Devices
• 67 % of users prefer responsive website when buying services or products. Otherwise, they quite a webpage
• 83% of the #1 place in the search results are mobile-friendly websites
• 81% of the top 3 places in the search results are mobile-friendly websites
• 77% of search results on page one are mobile-friendly.

HOW CAN WE HELP YOU

Our company has a professional team of experienced engineers, who design responsive websites and guarantee that it will have outstanding UI/UX adaptability in different devices. In addition, a responsive solution of your web product will help you to win more clients.

Hence, the number of mobile users is increasing, we provide digital solutions that will make your website responsive to every device. We offer:

• Website analysis 
• Responsive design compatible with browsers like Chrome, Mozilla Firefox, Safari, Internet Explorer 9, Opera and Android browsers
• Designing any custom resolutions 240px X 320px, 320px X 480px, 480px X 768px and 768px X 1000px and above.
• Improving load time and providing faster solutions f
• Mobile compatibility with faster load times
• Creating a dynamic version of the website for mobile & desktop
• User-friendly responsive websites
• Get better conversion rates
• Get the maximum ROI

In brief, you can lose a potential customer if your website has a problem accessing from mobile devices. Choosing our company as a reliable partner for responsive web design services, you can enjoy your mobile-friendly website.

REQUEST RESPONSIVE WEBSITE SERVICE

In conclusion, the benefits of responsive design are multiple. High-quality digital solutions like Responsive Design, Inbound Marketing or SEO can push your company’s success far beyond the competitors.

If you’re ready to take the next step with our professional team, please fill out the request form here. Check the services you are interested in and we’ll review your quote immediately!

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Quality assurance is a repetitive process that helps to review and check the developing process before the product will go to the customer market. Nowadays, the profession of QA specialist becomes very demanded, and many companies have a separate team of QA engineers.

• improve the confidence of customers
• increase the credibility and positive image of the company
• turn the working process more effective and optimal

In brief, the quality assurance service catch defects before the product or service will be launched.

BENEFITS OF QUALITY ASSURANCE TESTING

Your online product is your business image on a global market, that is why you should get QA testing services. Even the best product can fail, if it launches with issues. The testing process will uncover all possible bugs and defects. Every step of developing process requires double-check before releasing the product.

However, it is important to have QA team or find an outsourced company who will test your product to make sure that it is defect-free. Let’s see the top benefits of QA testing:

• QUALITY

Quality is the main factor in any business, and of course, customers will pay more money for high-quality products. Seiling quality products, you build a strong brand image and positive feedbacks. In long-term business goals, this kind of things is very important.

• HAPPY CUSTOMER

Happy and satisfied customers are the top priority of business. Putting the clients at the center of everything, you surely will control the quality of products. Quality assurance will guarantee that your product is valuable and reliable in the market.

• PROFIT

You think why profit can be a part of QA? Simply, the high-quality product requires fewer finances for advertising and promotion. Your happy clients will your promotion, they will recommend your products one to another. It is the best and most valuable promotional tool you can get. It will help to increase the number of new clients.

Additionally, the QA can decrease your expenses, by using automated software testing solutions.

• USER EXPERIENCE

User experience is one of the important factors when releasing products. Your future product must be simple, clear and very easy to use. So here, you need professional QA engineers who will guarantee the quality of your future product. and good user experience.

• BUSINESS OPTIMISATION

Business optimisation is more happy clients, high-quality products, positive brand image, and good reputation. So, to get all these benefits you should test all working process from the development stage to introduction phase.

WHY TRUST US

Our QA solutions are a group of activities that test and make sure that your IT product will bring more profit after launch. At Inepanse, we have built the strengths and key advantages that help us to become one of leading companies in Quality Assurance Service. So, the people trust us because:

HOW CAN WE HELP YOU

Inexpanse.com provides customers high-quality testing solutions to ensure that your IT solution meets the customer expectations.

Our QA service includes the following solutions:

• Implementation testing services, that include functional testing phases, performance testing, load testing,  big data testing, mobile application and another application testing, security testing, business intelligence testing etc.
• Testing the strategic services, like DevOps process, ALM Assessment of the application lifecycle,  analyze QA & Testing processes, cloud testing solutions etc.

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Web hosting or web hosting provider is the main virtual service that gives a life to any web project.  This service provider has all required technologies needed that help the websites to be visible on the Internet. So, all the websites are hosted on special computers which are known as a web server.

So, if you planning to launch your online business, you need to choose a right web hosting provider.

WEB HOSTING TYPES

There are various types of web hosting services, and before choosing and paying for one of them, you should understand and plan your short- and long-term goals. What kind of services requires your future web project? Does it flexible to grow along with your project in future?

However, generally the main hosting options are:

• Website Builder service dedicates for beginners who need to host a website but has not enough technical skills to build it. So, it is very easy to use and provides an easy online interface to build your website without additional setup settings. 
• Shared Hosting is an environment, where several website owners shared one server. In addition, this hosting service has affordable prices because the server is already shared among the owners. However, a number of downsides have occurred in this type of hosting.
• Dedicated Hosting is an environment, where the entire web server belongs to one user. In this case, without sharing a server with other users, you get FAST performance, high level of security. 
• Collocated Hosting/ VPS service allows you to have your own server and you are responsible for whole server facilities. Also, you can install/remove any scripts or applications you need.

BASIC FEATURES OF HOSTING PLAN

When you buy any hosting plan, the following basic features are included in your package:

• Disk Space – all hosting plans offer a disk space by a certain amount that you can use to keep your web files, backups etc.
• Email Accounts – one of the common and important features of hosting plan
• FTP Access – this service helps you to transfer your web files from computer to the server.

SOME INTERESTING FACTS ABOUT WEB HOSTING & OTHER RELATED AREAS:

The industry of web hosting services is one of the high-growth fields. Today it constantly changes the whole digital world. Here are some interesting statistics :

• Over 1.26 billion websites are in the world
• There are more than 330 million registered domain names
• 1547 domain extensions are available 
• The number one CMS in the world is WordPress that hosts over 20.5 million websites 
• The statistic shows that 2 out of 5 internet users will leave a slow loading website that takes longer than 3 seconds to load
• the half of the population will be online at the end of 2018
• Main internet traffic will come from Mobile Devices 

HOW CAN WE HELP YOU

At InExpanse, we provide innovative hosting solutions to our clients, so our hosting technologies are dedicated to any size of the project, big or small. Indeed, our experts will handle & take care of your hosting/server 24/7/365. Additionally, if you need to install something or your web requires any software updates, so our technical staff is available all the time to help your things done quickly and professionally.

BENEFITS OF WORKING WITH US

• 100% server management
• Technical support for security updates
• 24/7 real-time support
• Cloud-based flexibility
• Unlimited resources for domains, sub-domains or email accounts
• Open source technology
• Linux/Windows software choice
• Optional add-ons
• Scalable and flexible options
• Other unlimited features.

Always remember that a reliable web hosting service is your main partner that will keep and deliver all your web information. The web files, like texts, images, audio, video and other elements of your website will be online due to the reliable hosting provider. So, it is important that you properly choose the service that will meet your online business needs.

REQUEST FOR WEB HOSTING SOLUTIONS

Let’s start to bring your business online right now! Start sharing your products and services over the Internet, use digital marketing tactics to promote them. Find new potential customers quickly and intelligently. Expand the borders of your business. 

If you’re ready to take the next step with our professional team than please fill out the request form here. In addition, check the services you are interested in and we’ll review your quote immediately!

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«If you do build a great experience, customers tell each other about that. Word of mouth is very powerful»

Jeff Bezos, CEO of Amazon

INTRODUCTION TO THE E-COMMERCE

Nowadays, the online shopping became very popular. It is a very enjoyable process and helps customers to make online purchases from favorite international brands and companies by sitting at their home. E-commerce solutions are our future and nobody can ignore their role in our life. The whole online market is saturated with the different online shops. The result of this is their number. Every day more and more companies move their business to online. Ultimately, they offer products and services that meet our daily requirements.

The fast growth of the e-commerce industry…

In addition, e-Commerce is evolving and growing ten times faster than any other industry. However, which are the main advantages that more and more people prefer online shopping?

BENEFITS OF E-COMMERCE FOR BUSINESS OWNER

So, below are top benefits of e-commerce solutions:

• Lower costs for opening an online shop and running online promotion than organize it physically through traditional media channels.
• An effective e-commerce strategy can bring any local business to the international level.
• 24/7 accessibility for online shopping and payment process, so the sales can be done anytime.
• The huge flexibility of the online shop platform allows business owners to run marketing promotions, make necessary updates anytime. Popular promotions, like “new products”, “special price”, “offer of the day” etc can be updated.
• Attract new potential customers every day through inbound marketing tactics.
• Based on customers buying data, target products/services to the specific groups.
• Online visibility of the business through SEO, SMM, Email Marketing will help new customers to find your products in search results.

E-COMMERCE WEB DEVELOPMENT STEPS

First of all, any web development process starts from the understanding of the client’s requirements and needs. In general, the website requirements are a list of the important functions or capabilities that will be related to your future website.

Example of the Types of Requirements:

• Business Requirements, describe what kind of problems will solve this online product.
• User Requirements demonstrate how users will interact with this product.
• Functional Requirements provide a full information about website development.

In other words, we bring all your business goals into technical requirements, and our team of digital gurus delivers professional solutions that can help you to level-up your online presence.

II SELECTION OF THE PLATFORM & TECHNOLOGY

In fact, choosing the right E-Commerce platform is the most important and fundamental part toward to your online success. There are a lot of solutions on the market but before making your final choice you should ask the following questions:

• Does the platform be able to grow with your business?
• Does your budget enough to afford it? 
• Can you get an amazing design with easy and awesome functionality?
• Does it enough clear for end-users? Could you offer customers easy shopping experience?
• Does your e-commerce platform offer all necessary tools or features to run different promotions etc?
• Will you get 24/7 support when you need it?
• Does it secure for transactions?

III UX DESIGN

Obviously, the positive image of e-commerce website depends on several factors. Some of them are:

• Quality of the offered product/service
• Shared content for customers
• The appealing design of the e-platform

Another important factor has UI/UX design, which has a primary role in web development process. In addition, what are the important factors to take into consideration when designing e-commerce website?

• simplicity
• client’s data security
• clear menus, buttons, catalogs, categories etc.
• the easy way to leave customer feedback for any product
• fast support 24/7 etc.

HOW CAN WE HELP YOU

If you planning to launch an online shop soon and looking for the reliable partner to help your brand stand out from the crowd, so you are in the right place. Additionally, our team of developers, designers, and digital marketers will provide innovative solutions for your online business.

Certainly, our professional e-commerce developers make their best to provide innovative, result-oriented and responsive e-commerce solutions. No matter what industry you selected to enter, our digital team has a big experience to build sites that will engage your potential customers.

Above all, we have specialized in creating easy loading web pages, responsive to all types of devices, very attractive designs, and of course, clear navigability websites.

WHY CHOOSE US

Let’s see the benefits of working with us:

• First of all, all our eCommerce projects are based on close partnerships with our clients. In addition, we provide high-quality digital solutions to make you stand out from your competitors, create a positive brand awareness that will engage your target audience.
• Secondly, our web experts focus on developing digital solutions that will meet your business requirements and allow you to focus on the growth of a business. So, you can be sure that all your products and services will be demonstrated in the best way.

REQUEST FOR E-COMMERCE SOLUTIONS

In conclusion, If you’re ready to take the next step with our professional team and ready growing your online business then please fill out the request form here. Also, check the services you are interested in and we’ll review your quote immediately! Let us show you how easy we can make e-commerce process for your business.

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