Pay Per Click (PPC)

Pay Per Click (PPC) is a popular model of internet marketing in which advertisers pay a fee for each click on their ads. Unlike SEO, which attempts to “earn” organical visits, PPC helps you to buy a visit to your website. It is a way of promotion on the Internet via paid search. You pay search engines to list your site in the results list.

POPULAR SEARCH ENGINE AD NETWORKS

• Google AdWords – this PPC allows you to run ads on Google search results. The main place of paid ads are at the top of the search engine results pages (SERPs) but it doesn’t mean necessarily on the first page. If you want your ad to be at the top of the first page, you’ll need an Ad Rank better than your competitors.
• Bing Ads – this PPC allows you to run ads on Bing search results. Bing ads appear at the top and on the sidebar. In general, the paid ads that are located at the top are more expensive.

GOOGLE AD RANK FACTORS

Here are the factors that determine your ad rank:

• Bid
• CTR or click through rate
• Relevance of the ad to the main keyword
• Landing page 

If you want to improve your ad rank, you have to improve:

• the bid
• quality of the ad
• UX of landing page 

 

PAID SEARCH WORK PROCESS 

If you’re interested in running a paid search campaign, here are the steps you’ll have to follow:

• Open an account – Start creating your ad.  Provide complete information about your business
• Choose keywords – Your ads will run based on your keywords. That’s why it’s necessary to select only keywords relevant to your niche.
• Bid for the keywords – As you try to be unique through your keywords, however, you should compete with other advertisers for ad space. You need to bid high to help your ad be visible but not so high that you limit your ROI.
• Write headline and description – Write unique, optimized content for your ad and use the space wisely.
• The budget – Most advertising platforms let you set a periodic budget, so you don’t have to deal with cost overruns.
• Launch your campaign – Once everything is set up, launch your ads with just the click of a button.

HOW CAN WE HELP YOU

At InExpanse.com we offer complete PPC program development and management services. What include our professional PPC Management services?

REQUEST FOR PAY-PER-CLICK (PPC) SERVICE

In conclusion, If you’re ready to take the next step with our professional team, then please fill out the request form here. Also, check the services you are interested in, and we’ll review your quote immediately!